The Love of the Book Subscription Box: What Makes Book Boxes Such a Hit in the Bookstagram Community. Featuring Owlcrate

The bookstagram community is a hub of passionate people, ready to share their love of books. At the forefront of this community, are the businesses that curate book subscription boxes that provide book lovers a little bit of magic every month. 

Owlcrate is one of the leading book subscrpition boxes with over 200k Instagram followers and counting. I was lucky enough to ask Cori Reed from Owlcrate some questions about the bookstagram community and book boxes. To read more about Owlcrate and their journey, check out their website!


Why do you think people respond so well to book subscription boxes?

I think people respond well to subscription boxes in general simply because it’s like a little surprise gift that you get to open every month! With our box in particular, our theme and hints every month keep people guessing which definitely builds anticipation! It’s also just a fun way to get introduced to new books you maybe wouldn’t have picked up on your own.

It’s also just a fun way to get introduced to new books you maybe wouldn’t have picked up on your own.

The bookstagram community is one of the most welcoming online communities out there. Why do you think it’s been so successful and yet remains a humble environment to be in? Do you think the community plays a huge part in making book boxes what they are?

Yes, absolutely the community makes book boxes what they are! The online book community is one of the friendliest places on the internet and we are so grateful to be a big part of it. Without our own dedicated OwlCrate community sharing their passions with us, there would be no OwlCrate at all!

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There’s nothing more aesthetically pleasing than book photography and more specifically unboxings. Is there a certain kind of photography style or composition that catches your eye every time?

I personally love a bit of everything! Bright, fun photos are always eye-catching, but I also love it when people have darker themes. As someone who isn’t great at taking photos myself, I love seeing how talented people are in all sorts of ways! The way people photograph our boxes always blows us away!

The way people photograph our boxes always blows us away!

How does it feel to see people love the book box you’ve created as much as the team enjoyed curating it?

It is so rewarding! Every month we hold our breath hoping people will love each and every item as much as we do! Luckily, normally they do! Watching people react to their goodies when they unbox through stories in real-time is truly delightful.


Thanks so much to Cori for taking the time to answer my questions! You can check out all things Owlcrate and maybe even order a sneaky box too (you know you want to!).